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The Religion of Money is VERY hard to shake.   Share:  
Thrust of argument: I buy sourdough bread from Waitrose, PROPER sourdough bread, with the correct ingredients, ie flour, water, salt - no yeast, no added malarkey, nothing which means it is not really sourdough.

Rachel Hosie of the Independent tells us:

<<

a recent investigation by Which? found that around 75 per cent of supermarket sourdough loaves do not contain the correct ingredients to live up to their name authentically.

>>

And she explains:

<<

A starter culture is simply flour and water mixed together and left to ferment for a few days until it becomes a frothy, bubbly, thick liquid.

Most of the supermarkets don't list the ingredients in their sourdough loaves, either online or in-store, and this is potentially problematic: yeast is one of the most common ingredients used in supermarket loaves, but if you're allergic to it and simply presume all sourdoughs are authentic, you can run into trouble.

>>
Direction of resistance / implied resistance: So my buying of actual sourdough at 2 quid a loaf in Waitrose, where normally the same amount of bread would, if bought in cheapo shitty bread form, would be at the most about a quid fifty, but often a tad or more less - this is considered an evil act of sacrilege and defiance of the money god.

 

 

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Removal of resistance: One of my relatives really likes the sourdough I buy but desperately needs to buy a 'version' of it which pleases the money god, so ABSOLUTELY refuses to buy waitrose quality sourdough with the right ingredients and keeps buying discounted sourdough from places like sainsbury's and coop - the most recent was an entire loaf for 17p. This fake sourdough has, so far, ended up mostly in the bin. Unification: Flour, water, salt, starter - those are what sourdough is made of. Adding yeast, butter milk, nitrogen and the cast of Friends or Mamma Mia is just more hyperconsumer stupidity.

Anyway, time and time and time again the relative I mention resists, with great devotion to Money, the act of buying any real sourdough - the fake sourdough at discounted prices (reduced considerably even from normal prices) are what they buy.

This is more of the long list, building up, of examples of things like and including 'virtue signalling' and how the religion of money, amongst other things, propagates this signalling system.

I shall now go and get some of the proper sourdough bread from Waitrose.

NB in Rachel Hosie's article you can see she checked 6 supermarkets and only Waitrose had real sourdough. The others, Rachel says, sell only 'fake Sourdough' - including "Marks and Spencer" - whose reputation is far in excess of any true measure of its quality and good health, I find, generally. Of course the co op sourdough bloomer in the kitchen is also, Rachel tells us, 'fake' - ie it's in that list of 6, where only 1 in the 6 is real sourdough.

What a terrible system our commercial system is - where 5 out of 6 of these fuckers is selling my relatives stuff which is NOT sourdough but informing them that it is, 5 out of 6 of them?!! What a bunch of con merchants.
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References:

https://www.independent.co.uk/life-style/food-and-drink/sourdough-bread-supermarket-loaves-authentic-traditional-rachel-eats-stuff-waitrose-sainsburys-a8567106.html

 

 

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Simple text version.

The Religion of Money is VERY hard to shake.

I buy sourdough bread from Waitrose, PROPER sourdough bread, with the correct ingredients, ie flour, water, salt - no yeast, no added malarkey, nothing which means it is not really sourdough.

Rachel Hosie of the Independent tells us:

<<

a recent investigation by Which? found that around 75 per cent of supermarket sourdough loaves do not contain the correct ingredients to live up to their name authentically.

>>

And she explains:

<<

A starter culture is simply flour and water mixed together and left to ferment for a few days until it becomes a frothy, bubbly, thick liquid.

Most of the supermarkets don't list the ingredients in their sourdough loaves, either online or in-store, and this is potentially problematic: yeast is one of the most common ingredients used in supermarket loaves, but if you're allergic to it and simply presume all sourdoughs are authentic, you can run into trouble.

>>

So my buying of actual sourdough at 2 quid a loaf in Waitrose, where normally the same amount of bread would, if bought in cheapo shitty bread form, would be at the most about a quid fifty, but often a tad or more less - this is considered an evil act of sacrilege and defiance of the money god.

One of my relatives really likes the sourdough I buy but desperately needs to buy a 'version' of it which pleases the money god, so ABSOLUTELY refuses to buy waitrose quality sourdough with the right ingredients and keeps buying discounted sourdough from places like sainsbury's and coop - the most recent was an entire loaf for 17p. This fake sourdough has, so far, ended up mostly in the bin.

Flour, water, salt, starter - those are what sourdough is made of. Adding yeast, butter milk, nitrogen and the cast of Friends or Mamma Mia is just more hyperconsumer stupidity.

Anyway, time and time and time again the relative I mention resists, with great devotion to Money, the act of buying any real sourdough - the fake sourdough at discounted prices (reduced considerably even from normal prices) are what they buy.

This is more of the long list, building up, of examples of things like and including 'virtue signalling' and how the religion of money, amongst other things, propagates this signalling system.

I shall now go and get some of the proper sourdough bread from Waitrose.

NB in Rachel Hosie's article you can see she checked 6 supermarkets and only Waitrose had real sourdough. The others, Rachel says, sell only 'fake Sourdough' - including "Marks and Spencer" - whose reputation is far in excess of any true measure of its quality and good health, I find, generally. Of course the co op sourdough bloomer in the kitchen is also, Rachel tells us, 'fake' - ie it's in that list of 6, where only 1 in the 6 is real sourdough.

What a terrible system our commercial system is - where 5 out of 6 of these fuckers is selling my relatives stuff which is NOT sourdough but informing them that it is, 5 out of 6 of them?!! What a bunch of con merchants.



https://www.independent.co.uk/life-style/food-and-drink/sourdough-bread-supermarket-loaves-authentic-traditional-rachel-eats-stuff-waitrose-sainsburys-a8567106.html