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Scientific method vs Business and Marketing.   Share:  
Thrust of argument: We live in a time where a war is slowly being born, a huge one, dividing all humanity, all nations, both (and other) genders, all people young and old into two very warring factions - and if things are left as they are and we survive such risks as nuclear war and accelerating climate change, this is what awaits us, in all probability: science will end up taking up 'arms' against 'industry' and 'business'. Direction of resistance / implied resistance: What corporations, business, industry, now government, the majority of media, 'professionals', and the general world outside of modern science (whose home is now the internet - resting place of Aaron Swartz, amongst other great scientists) call 'knowledge' or science or empiricism or reason - is a complete misnomer.

Most such people only ever refer to parrot-taught marketing, to sound-bites, to non substantive information - as science and knowledge. Thus it is that untruths are sold as truths, advancement spurned, progress halted, ignorance labelled wonder, stupidity labelled awesome, profits surge, health and individual independence of mind and body fades into our past.


bp AT APPROX 466.45 bt AT APPROX 226.05 capita (at half strength)
AT APPROX 159.95 g4s AT APPROX 250.00 hammerson (at half strength)
AT APPROX 432.50 icag (at half strength)
AT APPROX 628.00 m&s AT APPROX 280.00 rbs AT APPROX 258.50 sage (at half strength)
AT APPROX 687.20 sainsbury AT APPROX 238.90 standardlife AT APPROX 366.10 vodafone AT APPROX 202.95 aaltd AT APPROX 79.74 acaciamining AT APPROX 148.80 arrowglobal AT APPROX 344.50 ashmore AT APPROX 390.20 bba AT APPROX 335.20 bca AT APPROX 156.20 boohoo AT APPROX 175.90 brewindolphin AT APPROX 344.40 browngroup AT APPROX 190.40 capitalandcounties AT APPROX 269.20 cybg AT APPROX 305.20 dominos AT APPROX 326.30 eigroup AT APPROX 120.00 esure AT APPROX 227.00 firstgroup AT APPROX 82.15 greencore AT APPROX 129.20 hastings AT APPROX 264.20 hochschild AT APPROX 206.70 inmarsat AT APPROX 394.00 intuproperties AT APPROX 214.50 ipgroup AT APPROX 110.40 iwg AT APPROX 232.40 johnlainggroup AT APPROX 259.80 mangroup AT APPROX 171.10 meggit AT APPROX 451.50 moneysupermarket AT APPROX 283.00 nostrum AT APPROX 290.50 patisserieholdings AT APPROX 368.00 purplebricks AT APPROX 364.20 pzcussons AT APPROX 220.40 rankgroup AT APPROX 217.00 rentokil AT APPROX 272.60 rotork AT APPROX 275.80 sig AT APPROX 137.40 south32 AT APPROX 187.80 spirehealth AT APPROX 218.40 stagecoachgroup AT APPROX 140.90 sthree AT APPROX 350.00 stmodwen AT APPROX 383.60 stobart AT APPROX 235.00 stockspirits AT APPROX 265.44 talktalk AT APPROX 109.10 trproperty AT APPROX 377.90 tullow AT APPROX 180.20 tyman AT APPROX 296.50 vectura AT APPROX 78.60 virginmoney AT APPROX 262.56



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Removal of resistance: Right now the war is already in place - business uses smearing, violence, exclusion, wars, science uses demystification, unification, cultivating a sincere pursuit of truth (and therefore love). Unification: But as time goes on either science will use its wisdom to corner the corporatism and eradicate it - or the war will explode into something obscenely darker than things are today.

How many Telegraph or Guardian writers (or indeed readers) have even the basic attitude which would enable them to read and learn Feynman's physics course which I am now undertaking in the next leg of my journey?


Not even the 'science correspondents'. Indeed least of all them - for the mainstream, for the media - is all about show and display - to be good at putting on a show about science one is more and more likely to be not so good at actually doing the science. You learn disciplines in life. Most people are not capable of even learning one so well - and the only one most people learn is marketing, public relations. Indeed a person's scientific lack of naivety is measured not by what they have read, what they know, what they call the truth which really is the truth - but how 'street smart' they are, how well they come off in the eyes of others, how much they 'play the game' of corporatism and consumerism.
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(TVhobo's estimated size of readership since 2013, mainly in the UK and USA, with Germany in third place:
over 200,000 readers across approximately 200 cities/towns


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Click here to read about Shams Pirani, the editor and chief author on this grid - note, if you can actually prove anything written above wrong, I would gladly, if the proof is sufficient, correct what I've written and what I think - if I could, however, prove your attempted proof wrong, then I would accordingly say so and maintain whatever point of view is completely based on fact and proof.

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